Sunday, November 25, 2012

I Spy

I am constantly drawn to design. I essentially double my time at stores because I stop and stare at design examples (ads, packaging, magazines). Below are a few examples that I spied with my designer's eye:

I received this card in the mail from Hallmark and it reminded me of our non-religious holiday card assignment. This is a great example of using typography as design:


This is a clothing drive ad I saw hanging at work--I love the saturated colors, the way "clothing" bleeds into the border, and the layout:


This is hanging up in my local Target--I like the colors, the curved baseline, and the mix of small and large caps:


This reminded me of my dog card project:


I love the simplicity of this card and think to myself--I can do this (and should):


This reminded me of our discussion in class about products doing double-duty--being a product and supporting a cause (Tom's Shoes):



I saw this ad on my table at a restaurant. I like the use of the exaggerated "h" and contrast of sans serif and serif headings. I also love the color palette:


This is a board in the hallways of Howard Community College. I like the use of dimensions--the woman literally pops off of the board in her tissue paper dress:


Monday, November 19, 2012

Comic Book Jacket for Classic Literature

I love book jacket design, especially redesign. I'm not sure what inspired Penguin Classics to design this cover, but oh aren't you glad they did?



Friday, November 16, 2012

Show&Tell: Poetry

My hobby is poetry, although I'm still not sure if I will be writing specifically about the Geraldine Dodge Poetry or about chapbooks. Here are a few poetic trinkets:

Giving Depth to the Secular

To me, Billy Collins is king of taking something ordinary and metamorphosing it into something meaningful. In the majority of his poems, he is in a secular setting talking about ordinary, every day items--windows, rooms, cigarettes, food, hats, etc., but he ends up either discussing significant topics like death or transporting you to heaven. I believe it was Billy Collins who said that you cannot sit down to write a poem about love, or you will write a terrible love poem--you need a way in. His way in is through ordinary objects. For example, he uses a hat to talk about the death of his father in his poem "The Death of the Hat". I have a huge crush on Billy--I feel like we are on a first name basis given that I met him twice (and by met, I mean stood in line nervously awaiting his signature struggling to think of something clever or witty to say and completely failing miserably). I must say for all my supposed charm, I seem to flounder around poets and writers. I actually stalked Mark Dohty and his partner during lunch at the Dodge festival for Dohty's autograph (my first one ever). I think the restraining order ends this year.

This poem is one of my Billy favorites:

This Much I Do Remember 


It was after dinner.
You were talking to me across the table
about something or other,
a greyhound you had seen that day
or a song you liked,

and I was looking past you
over your bare shoulder
at the three oranges lying
on the kitchen counter
next to the small electric bean grinder,
which was also orange,
and the orange and white cruets for vinegar and oil.

All of which converged
into a random still life,
so fastened together by the hasp of color,
and so fixed behind the animated
foreground of your
talking and smiling,
gesturing and pouring wine,
and the camber of you shoulders

that I could feel it being painted within me,
brushed on the wall of my skull,
while the tone of your voice
lifted and fell in its flight,
and the three oranges
remained fixed on the counter
the way that stars are said
to be fixed in the universe.

Then all of the moments of the past
began to line up behind that moment
and all of the moments to come
assembled in front of it in a long row,
giving me reason to believe
that this was a moment I had rescued
from millions that rush out of sight
into a darkness behind the eyes.

Even after I have forgotten what year it is,
my middle name,
and the meaning of money,
I will still carry in my pocket
the small coin of that moment,
minted in the kingdom
that we pace through every day.

- Billy Collins




Billy Collins at The Geraldine Dodge Poetry Festival, 2008


















Meet the Queen

If Billy is king, Lucille Clifton is queen. Clifton's poems are extremely accessible with their simple word choice, short length, and lack of adornment, but don't let that fool you--they are rich with meaning. She writes primarily about her family. Like Randy Jackson shamelessly dropping Mariah Carey's name on American Idol, I will drop that Lucille Clifton held my goddaughter although I was not there to witness it. Even though Clifton lived in Columbia, my neck of the woods, and was extremely approachable, I was too shy to ask her for her autograph at Dodge. Sadly, Clifton passed away in 2010. Below is one of my favorite poems that gives voice to something seemingly ordinary--a bottle of syrup:

aunt jemima


white folks say i remind them

of home       i who have been homeless
all my life except for their
kitchen cabinets

i who have made the best
of everything
pancakes      batter for chicken
my life

the shelf on which i sit
between the flour and cornmeal
is thick with dreams
oh how i long for

my own syrup
rich as blood
my true nephews      my nieces
my kitchen      my family
my home

Lucille Clifton at The Geraldine Dodge Poetry Festival, 2008


Wednesday, November 14, 2012

Ragu', Ragu', wherefore art though Ragu'?

I think this may be my second blog about Ragu--I do love pasta and pasta sauce, so I guess it is subversively fitting. I work with numerous woman who cook, and they constantly give away old, unwanted cook books. Some of the items they give away are so archaic they crumble in your hand.

Today I was lucky enough to inherit a Ragu booklet called "There's more to Italian cooking than spaghetti." On the inside cover, there is a picture of a jar of Ragu' with a tagline of "New!" on the label--this image hasn't been new since the 70s, I'm betting. Let's have a look-see at the Ragu' of old and the Ragu' of new:

I will gift a prize to the first person who correctly guesses the font of "Italian Cooking sauce"





















Ragu' comes in many varieties now and each jar is slightly different, but here is a modern image:






















The differences are numerous. They moved the accent placement on the "U"--I wonder if it makes a grammatical difference? Of course, their logo font is different--if not completely, then modified. The "A" and "G" look a little similar, but not identical. They incorporate yellow, blue, and green into their label and no longer include real food images. The text placement is now on a diagonal slant--dynamic (thanks, Molly Bang)! I don't know if I love the gentleman in the gondola, but I would say I favor the new label over the old. You?



Tuesday, November 13, 2012

Campaign Controversy

I was watching Fox45 Morning News (this is the only Fox news I watch, honest) and they aired an story about a new Aids awareness campaign launched by the Baltimore City Health Department. This campaign encourages African American men to get tested for HIV and pictures pictures of African American men with red bandaids on their bodies. The controversy is not with the images but with the tagline: "Have Balls, Get Tested." A Baltimore resident who was walking her grandson saw the ad on a passing bus and finds the language offensive. According to the Fox 45 story, the resident says, '"They could have said Get on Board or Be Brave, Get Tested. That is not sending the right message to our children. It was very vulgar. Very vulgar."'

This article is very fitting since we are finalizing our campaigns and have spent much time identifying the right tagline that will epitomize our call to action. This Baltimorian was theoretically correct--the campaign could have used those other words. But would those other taglines be effective in getting the target audience to notice the campaign and to take action? And when health, safety, and education is involved, can something be considered vulgar? I don't believe so. Even if one considers it offensive, isn't the more important issue getting people the health care they need? And if this campaign gets even one person to get tested, it is successful.

Here is one of The Baltimore City Health Department's campaign posters:

Friday, November 9, 2012

Show & Tell: Hobbies

I am intersted in writing about either poetry or social networking. Specifically, I'd like to focus on one of the following topics:

Poetry
  • Geraldine Dodge Poetry Festival
  • Chap Book/Self-Publishing: trend/pros and cons of self-publishing
Social Networking
  • Virtual Games—bringing us closer together or farther apart?
  • Smart Phone Photography—death of “experts”
Regarding virtual games:

According the article Social media games have become big business published on February 25, 2012 on abcnews.com, social media game publisher Zyga Inc.'s daily users grew to 54 million in the fourth quarter of 2011--this is a 13% increase from the fourth quarter in 2010. And many of these gamers spend real currancy to purchase virtual money that they use to buy game items or to advance in their games. I know this to be true, because my mom used to purchase items for her "pet turtle" when she had an account with SuperPoke Pets. True confession: I used to have a pet pig named Binky on SuperPoke who I loved dearly, but not enough to spend real coinage on her (I'm not a freak, you know).

I used to occassionaly capture snapshots of Binky in her decorated habitats--here is one from 2011 when hurricane Irene was on everyone's minds.

Thursday, November 8, 2012

Packaging Strategies Article

 from http://www.brandingstrategyinsider.com/

 

May 21, 2012
 

Effective Product Packaging Strategy