Good Design

As I was flipping through Dwell Magazine, I came across this simple, yet effective ad. This ad has a striking image which shines given the amount of white space around it. The text has hierarchy and effectively uses color to match their "green" appeal. I don't love the centered layout, especially since the heading looks like an error if you mistakenly think it is left-aligned, but I can forgive them for that. My magazine ingredient ad is experiencing typeface envy.