Ragu', Ragu', wherefore art though Ragu'?

I think this may be my second blog about Ragu--I do love pasta and pasta sauce, so I guess it is subversively fitting. I work with numerous woman who cook, and they constantly give away old, unwanted cook books. Some of the items they give away are so archaic they crumble in your hand.

Today I was lucky enough to inherit a Ragu booklet called "There's more to Italian cooking than spaghetti." On the inside cover, there is a picture of a jar of Ragu' with a tagline of "New!" on the label--this image hasn't been new since the 70s, I'm betting. Let's have a look-see at the Ragu' of old and the Ragu' of new:

I will gift a prize to the first person who correctly guesses the font of "Italian Cooking sauce"

Ragu' comes in many varieties now and each jar is slightly different, but here is a modern image:

The differences are numerous. They moved the accent placement on the "U"--I wonder if it makes a grammatical difference? Of course, their logo font is different--if not completely, then modified. The "A" and "G" look a little similar, but not identical. They incorporate yellow, blue, and green into their label and no longer include real food images. The text placement is now on a diagonal slant--dynamic (thanks, Molly Bang)! I don't know if I love the gentleman in the gondola, but I would say I favor the new label over the old. You?