I stumbled upon a brochure from
OnGuard Online. Their tagline is "Stop. Think. Click." --call to action, anyone? According to the brochure, OnGuardOnline.gov "provides practical tips from the federal government...to help you guard against internet fraud, secure your computers, and protect your privacy." Um, hello, social issue campaign. And while it isn't a process with sequenced steps, it is a saddle-stiched booklet--I've hit the jackpot!
Here is one spread from the brochure. I like how it treats the entire page as one composition with one main idea, not two separate pages with two pieces of content. You'll notice the thought bubble shape provides ample margin space between its edge and the text. And it is centered! I think Amy is on to something. ;)
I love the color choice and 'lightness' of this spread. It pulls me in and makes me want to read the text. I am a little surprised this is a government brochure.
ReplyDeleteI was surprised, too--I thought it was from a company trying to sell a product. It is very trendy, which I think is smart of the government. If you want someone to read something, you've got to give them something to grab onto--they had me at big, bold envelope. :)
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